Starting a Physical Product Business with a Newborn

EPISODE 22: In this episode, I'm chatting with Tu-Hien Le all about how she created her now million-dollar physical product business with a newborn in tow.

In this episode, you'll learn:
- the first steps to take when starting any type of business
- why niching down is so important
- a big move you could make in order to afford to stay home
- and so much more!

CONNECT WITH TU-HIEN:
Website: www.beaugen.com and www.mombossmethod.co
Instagram: @tuhienle

CONNECT WITH CAMI
Website: www.momstartabusiness.com
Instagram: @camilayne

💌Connect with me on Instagram @momstartabusiness

Not sure what you could create to make passive income? Get the Create Your Niche Workbook to help you come up with your next great business idea!

Transcript

Welcome back to the podcast. In this episode, I am excited to bring a conversation that I had with Tu-Hien Le. To him is the founder and CEO of Bogin a lifestyle brand whose mission is to make mommy feel good. Uh, inspired after having her first child, she started Bogin to address the pain and struggle of breastfeeding. And since launching in 2016, Bogin has helped tens of thousands of women find success with their breastfeeding journey and has made over a million dollars. 

Tu-Hien is also really passionate about helping other mom entrepreneurs

  And so she co-founded the mom boss method where the mission is to help mom entrepreneurs find balance between business and life. So in our conversation, we talk about all things, launching a physical product that is not my specialty. So I was really excited to have this conversation with her and kind of, um, dig behind the scenes of what that looks like. Especially, um, as a new mom, she had a newborn when she started this first business. 

And so we, we look at what that looked like and, and talk a lot about. You know, whether it's a digital product or physical product, kind of what those first few steps should look like. Um, and there's some really great advice that two can gives. Um, and we also talk just about, if you want to be home with your baby, kind of what that looks like and what you can do to figure out a way. Um, we have a great conversation just around. 

Um, motherhood products and, uh, baby products. That's really interesting. So I hope that you will stick around to the end of the episode and enjoy this conversation that I had with Tu-Hien Le.

Welcome to the podcast. How are you doing today? 

Hi, so good. Thank you for having me on. 

Yeah, so let's just start and, you know, I've read your official bio, but tell us who you are 

and what you do. Yes. So hi, all the mamas out there. My name is . I'm the founder and C E O of a company called Bogin. I started it, um, when my daughter was born and it really came from my difficulty that I experienced with breastfeeding.

I wasn't able to nurse, so I ended up. Exclusively pumping. And in my pumping journey, I just felt a lot of pain and discomfort as a moms who have pumps can probably relate to. Um, and I was just not satisfied with the solutions or lack of solutions out in the market. I. Went to those mommy Facebook groups, talk to my friends and family who had already breastfed and nursed.

And I asked them, what are some mommy hacks and solutions you have? And they didn't really have anything specific. It was kind of like, well, you know, if you want to pump, this is just how pumping is. So I just didn't think that was an acceptable solution for. Women who are trying to provide for their babies.

And then, um, I spoke to my husband. He was so supportive and just was trying to help me through the whole pumping and nurse nursing feeding journey, and especially becoming a new mom. And he was like, wall. If so many moms have this problem, why has nobody tried to solve it? And we're like, yeah, I know.

Right? So at that time, when I had just had a newborn, we were living in New York city in a tiny 500 square foot studio in downtown Manhattan. And we're like, you know, I feel like this problem, the specific problem that women are having pumping as a solution that we can find. And then I looked at my husband and we were like, do we want to do this?

I said, yes. So we left New York city, moved to Florida, which is where we're originally from and, you know, started prototyping. And I did a lot of deep customer dives and conversations with moms. You know, who were, had experienced pumping to really hone in on the solution and what the solution could be and came up with over 40 prototypes.

And then eventually, and I want to say at the beginning of 2016, we launched the Bogin breast pump cushions, which is our flagship product into the market. And that's my journey into motherhood and entrepreneurship. 

Wow, that sounds like a big undertaking. It 

was, I wouldn't necessarily demand for people to, uh, you know, have both parents quit their full-time jobs and go 100% into a startup with, you know, unknown results.

I don't know if I would suggest that, but it was, it was the gamble that we took because, um, I believed in it so much. I just believed in. The, the customers that I was going to be serving and that they deserved a 

solution. Yeah. I know you mentioned like, you know, surely someone's come up with a solution.

Like why haven't they? And I hate, I feel like I find that a lot around. Motherhood stuff, you know, and, and babies and pregnancy and, and all of that when it's like, why has no one come up with it? It's probably because the moms who needed are too busy doing, 

I have a theory. Oh, let's hear it. I hear it. Yeah.

So usually people who do product development. Are usually men, you know, cause it's a very like technical, um, kind of engineering base. And we just know by numbers that most people that graduated, the engineering background are men. Right? So you have these things like a breast pump that's designed by a man.

And hasn't really taken to consideration the woman's experience. Yes. The breast pump, like the, you know, I don't, I don't want to like really name names, but the traditional breast pump that you would get from insurance, it technically works. You know, it does a job as far as like being able to help mom express milk so that the mom can feed the baby via bottle.

But do they really consider like, The experience and the process that the mom would be going through to use it. So I think that's why a lot of products in the mom, baby space, maybe. Like, uh, historically has been just kind of clunky and not very intuitive for women. So that's when it's really interesting.

When you have more like mom entrepreneurs, think about these problems in a solution. They come with it from a women's. Perspective. Right. So something that I really honed in on was to talk to the women and say like, what's difficult about breastfeeding. What's difficult about pumping, like the shape of it, the color of it, the size of it, you know, all these things are something that a product development team should take into consideration.

But maybe like back in the day when men were designing stuff or when mostly men were designing stuff, um, They didn't really think about that. Like the color, you know what I mean? Like women are very visual. We want to make sure it kind of looks cute, you know, just because we're a mom doesn't mean we don't like, like pretty things.

So just taking these little, little aspects into the design helps to make the end product more intuitive for the woman to, right. 

Yeah. If it's something you're going to be using multiple times a day. Yeah. And having to do you want it to be enjoyable? So I'm just really curious, like, tell me about the pump.

I want to hear like what's different about it and how it 

works. Yeah. So it's actually not the full pump system because, um, you know, originally I was thinking that we would be building a full pump system, but it just takes a lot of like engineering and coding and technical and a lot of money. Right? Yeah.

That's like a big thing. It takes a lot of money to invest in that kind of product development. So really I focused on what I thought was the most critical part about. What hurts about pumping and that's like the that's the interface between the mom's breast and the actual pump. So, um, I ended up working with like the product development team and came up with a breast pump cushion.

So it's actually just the insert that mom's used between the breast and the pump, like specifically the pump flange. 

Interesting. Okay. So it's like, you still use 

the. 

Like the parts that come with your pump that go on the nipple, but you put it in between. 

Yes. So another thing is, is that a lot of, um, pump manufacturers, they make products that are specific to their pump, right?

So like if you get a Modella pump, the parts are from Magella. If you get, you know, a spectrum pump, the parts are for that company. So I wanted to create a solution that could be used. Like universally for any whatever pump, shape, size that you had. So, um, I couldn't meet all the demands, but I tried to at least get the majority of the pump sizes and brands.

Yeah. Yeah. 

Interesting. Okay. And so then it makes it more comfortable I'm guessing? Yes. Yes. A cushion. Okay, cool. That's awesome. I, um, didn't do a whole lot of pumping actually with. My last week, my first I did, um, cause I had to go back to work, you know, like right after he was born. Um, but with my second, he refused to take a bottle for his entire life.

So 

as 

much as I wanted to prom, he would not take it. So. Yeah, I didn't do a whole lot of pumping there, but I guess 

that's a good thing and a bad thing, right? It has its pros and cons. Yes, it 

did. It was like, I mean, thankfully like nursing went well, you know, I didn't really have any trouble there, but I also could not be away from him for more than three hours for quite a long time.

So I will definitely be doing things differently with number three, because. No mama needs her space. Yes, exactly. Okay. So I love that, um, that you, you saw a problem, right? You, it was something you were experienced and I feel like that's where a lot of great business ideas come from, right? It's something that, that you either are struggling with, or you've struggled with in the past, and you want to help people.

People through that. So what did you do before you had kids and then decided to 

do this? Oh yeah. So, you know, engineering and product development and entrepreneurship was, was not in my background. I, um, have a finance background. I was working in a bank. Um, My husband and I, we were living in Hong Kong and banking living that like high life, you know, like fast traveling, fast, live, traveling, different countries.

And then we were living in New York city having that cool New York city life. So when I became a mother, it just completely shifted my perspective, my priorities. And that's when I realized, you know, I don't want to be in a big city with a small baby. Um, and, and just. Kindness stumbled into entrepreneurship.

I didn't really know much about it. I didn't know how it works. I didn't really have friends in the space either. So I really just learned everything by reading, um, blogs, YouTube, like, uh, joining, getting, um, courses and things like that. Finding mentors and coaches was the biggest help for my development as an entrepreneur.

Yeah. 

So did you plan on going back to work after you had your baby or kind of what was the, was the plan? 

Yeah, so I was. In the perfect world at that time, I was thinking, let me have the baby for recover for a couple months, and then I'll go back into the workforce. I just thought that's what people do.

Moms go to work and they leave their kids with the caretaker, a daycare, but, um, Once I was in motherhood, I just couldn't see myself leaving, like dropping off my kids at a daycare. It just wasn't aligned with me at the time. And I know a lot of parents, a lot of women have to do that. I totally respect that.

That just, um, and I know it's a difficult decision and I know that women have to do it too, but for me it just, um, it. It wasn't what I wanted to do. So, um, my husband was supportive of that. And then he was also on board with us, trying to develop this solution, you know, for the Biogen breast pump cushions.

And he was really helpful in the product development of it. Um, being able to translate all the technical terms for me and, um, then from there launching into the market and. You know, a few years later scaling it into a seven figure business. 

Well, yeah, I think, I mean, that decision is so hard. I feel like for, for so many, because like you said, it's some people, and I don't know, I guess I was kind of somewhere in between of like, I kind of always knew that I wanted to stay home.

Um, you know, and not. Not necessarily like have a full-time job and working and stuff, but we also, we're not in a place where it really made financial sense for me to quit. And so I'd kind of come to terms like with, well, maybe, you know, maybe I will go back and I was a teacher. Um, and so, you know, teacher's schedule can work out pretty well with, with kids, but.

I ended up having to go back to work, to finish out the school year for like five weeks, I think, um, after my first and I mean, thankfully he was able to stay with family the whole time, you know, but just, just those five weeks, I was like, I don't, I don't think I could do this. You know, I don't, I don't want to have to do these.

Early early mornings of trying to get everybody out the door, you know, all of that. And then just not getting to enjoy him very much so. 

Yeah. And it's a hard decision and there's not necessarily a wrong or right decision, but I always tell moms to trust. Their instincts and that they know best. Yeah, 

yeah, yeah.

Right. And best for the baby. And for yourself, you know exactly. You have to take both of them into consideration. So I'm curious, did the move from New York to, to Florida have to do with starting the business and like how did that 

fit into fashion? Yes, because I knew that I wouldn't be able to develop.

This physical product and solution by myself, I really needed my husband's more technical expertise. He has an engineering background and he's a born problem solver. He loves solving problems, and I knew that I would need his more like technical mindset to help develop this physical solution and living in New York city and Manhattan with no income.

And a baby just was not. It just didn't make financial sense and it wasn't viable for us. Um, also the weather. Our families being in Florida, it just made more sense for us to, to relocate and be in a more like slower pace, have nicer weather, more room. That's a big thing and kind of live more of like a normal life and normal suburban life.

Then fast city hustle life. And don't get me wrong. I love the fast city hustle alive, just not with a newborn. 

Right. I ask because, you know, we, we didn't move across country, but we did move across town because that was one of the things, you know, it was like, I wanted to be able to stay home. And so we were going to be losing my income.

And so financially, I mean, we just needed. Like we were just going to be going further, further in debt. You know, if I wasn't bringing in my income with the lifestyle and you know, where we were at. And so. You know, we made the choice to sell our house, get some of that, you know, equity to be able to, to pay for things and help, and then move somewhere that would have, you know, uh, a lower mortgage and, um, Also more space, you know what I mean?

Just make more sense because we are living closer to downtown, you know, so we kind of moved a little bit farther away from downtown and stuff. And I just, I asked and like to bring those things up because I want to encourage moms to, to think outside the box. You know, if, if staying home and being, being home with your kids is important to you, then there's ways to make it work.

You know, 

there's always ways to make it work. And I feel like women and moms especially are really good at figuring it out, right? Like you have a problem or whatever constraints you have and you just. Figure it out, like y'all weekly moms always can do that. Right. 

So, uh, thanks for sharing that. So let's get into kind of the business now you've also kind of transitioned into helping other ladies.

Correct. So tell us about that 

side of your business. Yeah. So since. Like through my journey in building Bogan, I learned a lot about e-commerce just business in general. And, um, I was able to gain traction after, you know, maybe three, three years or so, and starting to see a lot of sales come in and then recently, you know, scaled into a seven figure business.

And I was like, well, I've learned all these different tools and systems and I, and other entrepreneurs are coming to me and asking me how I did it. And I really enjoy connecting with entrepreneurs. I love teaching. So kind of transitioning into that coaching. Entre, um, e-commerce business coaching was natural for me.

So, uh, I also do that on the side too. I, I love helping and supporting entrepreneurs where I can. 

Nice. Yeah. E-commerce is definitely. Not my expertise. So I don't, I don't know, you know, a whole lot about that world. So I'd love for you to, to maybe share with us, like if someone maybe has a product idea or they're just thinking about even selling someone else's products, you know, to what are some of the things that, um, maybe people.

Don't expect or don't know. I don't know. You know what I mean? Like some of those things that they wouldn't even know to ask, um, what are some of those things that you feel like people need to know getting into it? 

Yeah. So in business, there's certain fundamentals that you need to know, and this is actually applicable to if you're an e-commerce, if you're a coach, if you're a service provider.

Right. So, um, the first thing I like to teach my clients is to be very clear about what your goals are. Um, not just saying like, I want to make a lot of money or I want to make a million dollars, like actually being really specific. Um, this. Quarter, I want to make $15,000, you know, make it really specific and measurable.

So I would say you have to understand and know how to set your goals. Um, the second thing I would say is to, um, really dive deep and. And know who your ideal clients are. Okay. So understanding what your client avatars are, not only their age, gender, and where they might live, but what are their problems?

What do they say their problems are? What are their feelings about it? Um, kind of like really get to the root. Of what they are, um, trying to solve, you know? So cause a lot of times people say something, but they actually mean something else. So you have to do like a little digging to understand what they're really talking about.

And the reason why you want to know this is because, um, If you understand what your client and your ideal client or your customer is really feeling, regardless of whether they're staying and you can communicate to that feeling, they're going to be able to connect with you and your brand that much faster.

They're going to be that much bought into you. And when they're bought into you, they're going to end up buying whatever service or product that you have. Yeah. Um, and then I would say the third thing you want to make sure you do is to build your audience. Um, it's hard to sell your product or service when you don't really have an audience of.

People to talk to, but in order for you to build your audience again, you have to really know your customers, right. And really know who you're talking to. And I know that there's, um, entrepreneurs who are new, who are a little bit, um, hesitant to like niche down to specifically. And to that, I would say you shouldn't be, um, concerned about niching and actually.

Being able to niche is the differentiator that'll actually, that will actually get you more business. So, I mean, in my case, my product is very niche it's for specifically pumping breastfeeding women. And I was able to scale, um, the company successfully that way. So for women, um, who are about to like enter product-based.

Any, any, actually any business, like having a Nisha's a good thing. So you want with that niche, you want to build your audience and become like a, an authority in that business. So that way, when you have that audience, you're able to talk to them, speak to their feelings of what their problems are and then sell your service, your product.

Um, yeah. And you're offering. 

Yes, I wouldn't 100% agree. Um, and yeah, it totally makes logical sense, right. That like, no, don't, you want to go broad and have lots of products and lots of options and cater to everybody because then there's more people. But when you think about it, really with anything, if you have a problem and you want it solved, you want the person that specializes in that problem.

Right. You don't want to go to the buffet for a good piece of steak. You want to go to the steak house, right? That's that's the, the metaphor I always like to use or a doctor, right? If you have, if you haven't torn ACL, you don't want to go to your. You know, just family practitioner. You want to go to an orthopedic surgeon that can actually help 

you.

Yeah. And also, another thing I wanted to add is that sometimes when you offer too many things and it's too broad that you actually confuse your customers and a confused customer, never buys. It's like, well, I don't get it. Are you selling. Perfume or coaching sessions or, uh, you know, like t-shirts like, I don't get it's, I'm just not going to buy.

Right. So having like a specific niche, like you specialize in beauty products, like, okay, if I'm really into beauty, I'm going to go to you. Cause you're you you're like, uh, An authority in the industry, in the space. And I want to hear what you have to say, right. So, yeah. So I do encourage the entrepreneurs to niche.

Yeah, for sure. So with the product based stuff, I'm just curious to know like, kind of, what were the first few steps that you took, because it's definitely different than, you know, an online offer where you can just kind of dream it up and put it out there. You know what I mean? Where, whereas with a product you've actually got to, got to do some, some legwork and get something created.

So what were kind of the first couple of steps that you took? 

You know, it's really interesting that even though it's a physical product, like conceptually, it's the same. Same kind of process. Right? You have an idea. You want to test it out. What's the fastest, easiest way to test it out. You come up with an, a digital world, you'd come up with the offering or the PDF that you would want to share.

Right. So, and then see if anybody downloads it or buys it. So for products, you, you have a problem. You think you have a solution, you find a way to create like the most simplest version of that solution. So this is what we call the minimum viable product or MVP. So like in my, my, uh, example with the breast pump cushion, it's like, what is the simplest way to come up with?

Uh, an, uh, an object that can be put between the mom and the breast pump that could make it comfortable. It doesn't have to be perfect. You know, it could be whatever color in whatever shape, but we're just trying to test if this type of solution would work. So, um, for products, you know, I did have to hire, um, some engineers to just kind of prototype.

So product and then just try to make it really fast and simple and get, um, testers, volunteers to try it out and then give us feedback. So the idea is with that is that we want to be able to shorten the feedback loop. And make it as short as possible so that they use it. They can tell us right away, like, Oh, I didn't like how big it was.

I didn't like the color. I didn't like whatever it was that they liked. And they didn't like, we take that feedback right away and we go back and rework the solution. We just did it 40 times before we launched the first version of the breast pump cushions. 

Wow. Okay. Yeah, that totally makes sense. In, like you said, with anything, you know, you want to, to be able to, to get the idea out there and get feedback as quick as possible.

And I think that's a mistake that a lot of people make is they want to get it perfect. Right. They want to get it perfect before they let anybody see it because you know, what are people going to think if it's not perfect. Right. But that's. One of the most important things is putting it out there and figuring it out as you go and using the feedback from people to make it better.

So that's really, yeah. And that, that notion of perfection is just, um, It's fear. It really is just fear of failure. And it'll keep you from progressing. There's no such thing as perfection there really isn't, it's just progress. You just want progress. Maybe it's not the right color, but maybe you end up solving one part of the solution.

Right. And then just getting the information about that one part. Is all you need to make the second one even better. And it's going to be similar to if you have a digital offering, right. If you launched it and people said, Oh, I only liked this one module. Then now, you know, like, okay, what did I do in this module that people love that they didn't like the others and I'm going to do more of.

What people loved and then you, your digital offering evolves that way. So it's always an iteration process of whether you're in a product base or a digital space. You're always iterating. Yes. 

For sure. It's just all feedback, right? Yeah. Everything you're doing is just feedback. It's not. Oh, it failed, you know, or it was a success.

It can just all be feedback that lets you know how to move 

forward. Yeah. It is a little challenging at first to not take things personally like, Oh they. They didn't like it. They don't like me, but you really have to think about your purpose and why you're doing this and why you're coming up with a solution.

It's not about me and my glory. It's about right. It's it's about the customers and the clients I'm serving. And, um, If I have one piece of the solution that can make my customers and clients have a better experience at whatever they're doing are solving their problems. It's like up to me, it's my duty to complete that like solution, right.

And to complete that journey and finding it. So I would say just, don't worry about, um, you know, getting that feedback. I know it's really hard, but it's not about you. It's not about like your feelings, it's about finding the solution to serve your clients. Yeah. 

And you know, something that I feel like I've been learning recently and kind of a mindset shift I've been having to make is, you know, I want to be the solution to like, All of their problems, you know, and it's like, well, I want to help them do all of it.

Right. I want to help them, you know, make this whole journey and realizing that it's okay if I can just help in one piece of the puzzle. Right. It's okay. If I am just helping them solve one problem, you know, rather than having to. To try and create. I mean, obviously like for me, it's I help moms, you know, start their business and.

And so I'm realizing, you know, more so like, I don't have to necessarily be the person that takes them from zero to a million dollars. It's okay. If I'm just the person that helps them actually launch and get it out there the first time. You know, like there's a need for that and it's okay if I'm just that person and then I can send them on their way to, to learn more from someone else who's further along.

Like that's okay. You know, if I'm just one piece of the puzzle, so I, and I can see that with your product as well. Right. Of it's. Okay. Like sure. You might've wanted to create this entire pump and redo the whole system. Right. But. If you could just solve the one problem, right. You're still making a big difference.

And so with your one piece, it, it solves an important problem that they have and you don't have to be the solution to the entire thing. 

Yeah. Yeah. I totally agree with that. I totally agree with that. 

So, well, I would love to get into talking about how you. Actually do this whole thing as a mom. How old are your, you just have one kid.

I, 

we have one daughter. I have one daughter she's six. So she's a little bit older, a little more independent now, but in the beginning stages, it was literally like breastfeeding pumping, working on the business, feeding, diapers, all of that. And in the beginning, just like. Becoming a new mom and transitioning into that crazy whirlwind of a lifestyle.

The same, I would say my entrepreneurial journey paralleled that it was, you know, I didn't know what I was doing. I don't know if I was spending my time on the right things. Um, was I working hard enough? Was I working too hard? You know, it was all kind of a whirlwind, but, um, I would say maybe in the past couple years, I've learned to become more intentional with what I do with my time and my energy.

I have very distinct buckets, personal buckets that I like to. Kind of categorize the things that I do in, so it'll be, um, Bogin my company, coaching and family. And then I'm just really clear of like, things don't really fall into those buckets. It's just not a priority for me because, you know, I'm only one person and people are going to try to like pull me this way and that way, and it's really draining on my energy.

Right. And, um, like the more my company grows, I want to, and obviously the. My daughter growing too. I really want to be present where I am. Like, if I'm with my daughter, I want to be with my daughter. If I'm worth my clients coaching, I really want to be a hundred percent focused and present with my clients.

So it's just about really being intentional, where I spend my time being organized and scheduling and everything like that. Of course it's important. But, um, I think the most important thing is to some really intentional. Yeah, 

for sure. So can you tell us maybe a little bit about like, how you decide what it is you should work on?

Cause I know that's kind of a big thing, you know, it's like, we can say, well, we need to be intentional, but you know, how, how do you actually make those decisions? What, what does that look like for 

you? So I can say specifically in my business, in Bogin I have a team, so I have a team about 12 people and I rely on them to execute a lot.

So my vision of what I really want to do is to be able to create and drive growth. So I try not to be. I try not to have the business dependent on me as far as like daily, unlike a daily task driven type of way. Like if they need big decisions, like I can make those decisions, but I really want to empower my team to feel like they have the ability and they have the authority to make those big decisions to, um, I want to.

So I'm there just to like give guidance as far as strategy and like the direction that we're going in and the growth that we're going to have. And as far as like daily tasks, that's what my team is there to execute. Right. So I have, I'm like the visionary and then. I have a very strong partner. Here's another thing.

And any like thing I do in any venture, I always have a strong partner to rely on because I know my strengths, my strength is to be that visionary and to be creative and think of new ways to do things. And then I need, um, An executer who's or a, sorry, an integrator. Who's really good at like systems and just getting stuff done, like being organized and setting timelines and, and telling, you know, telling which team member to do what, like, that's really important because that gives me the space as like the, the CEO of the company to think bigger and, you know, think about like, What else can we be doing as a company?

Where can we grow too? What kind of collaborations can we make? And, um, and that's how I, I kind of look at that as far as professionally and, um, through that lens, however, when it comes to my daughter, usually whatever she says goes like, if she wants to spend time to like color, that's it, CEO's taking time off to color.

Yeah. I love that. 

So, uh, yeah, that I think the team can make a huge, huge difference. When did you decide to start hiring? 

Um, I started, I decided to start hiring when I felt like when there was a little bit of uptick in sales and in my mind I had a mindset shift of. I want to really serve my clients and really prepare for the growth that we're going to have.

So I kind of hired proactively, um, to alleviate my bandwidth. So I can think about growing the business versus always executing and working in the business. So the first person I hired was actually customer service because I'm like, this role is so important because they're the ones talking directly to the moms, to my customers.

Um, they are the one that. Hearing what good things or bad things or problems that they're having. So they're like doing the market research for me. So I really needed that, um, customer service role. Yeah. 

Interesting. Well, um, I, I feel like this has been really helpful. One for me too, in understanding things, um, about kind of the whole product.

Development side of things. Um, but I know that everybody listening is definitely going to have some, some great takeaways. So I know that everybody's going to want to come and connect with you. How can they find kind of both sides of your business? Are there different places or what do you, 

yes. So please connect with me on Instagram.

My handle is. Two handout Lee it's spelled T U H I E N dot L E. And um, I work with. Mom entrepreneurs, and I would love to connect with you and see how I can support you in your business. 

Perfect. Yes. If you have a dream of a product, definitely go connect because I will be the first one to say, I'm not your girl for that.

And that's okay. And that's totally okay. And that's okay. Exactly. So, all right. Well, it was lovely chatting with you and, um, we'll talk soon. Okay. 

Um,

All right. I am back after the interview. I hope you enjoyed that conversation as much as I did. If you are thinking about launching a physical product, definitely go connect with  or maybe you are a new mom and you were in that breastfeeding stage. Definitely go check out Bogin um, or maybe you are really struggling to find the balance between motherhood and starting a business. Go check out mom, boss method. 

Um, all of the links are in the show notes. So you can just click right there and it'll take you where you want to go. And while you're there, come say hello to me as well. I am at Cammie lane. C a M I L a Y N E on Instagram. I love chatting with you all. Um, one of my favorite things is helping moms come up with their business idea. So if you are, you know, maybe you've got lots of ideas swirling around in your head. 

Or you've got one idea that you're just not sure how you can make it happen, or you heard us talking about niching down and you're trying to figure out what that could look like for you. I would love to chat. I would love to just have a conversation with you. Um, I am known to, to do some audio. Uh, messages. So. 

Uh, just come say, Hey, in my DMS and I will shoot you back a message and we can talk about it. All right. Thanks so much for being here. I really do appreciate you listening, and I'll be back with you again in a couple of weeks.